I Buy Quisp

And oh, what heights we’ll hit

pru-and-quisp1

0

BACKGROUND
For years, Dave has been searching for Quisp.

THE PRESENT
I’m leafing thru a flyer for a high-end grocery store called Fresh Market. They’re known for their produce, deli section, and incredible baked goods. Apparently, they are now also known for selling Quisp, because there it is.

Quisp Cereal, originally released in 1965, is a sugar-sweetened, saucer-shaped cereal with a similar taste to Cap’n Crunch but with a softer texture. Quisp was frequently advertised alongside another cereal by Quaker Oats—Quake—in successful cartoon ads.

Holy Quap! I left the flyer out for Dave to burst a blood vessel over and went to bed.

AND THEN
Now, I’m not sure Dave fully understands the nature of physics and time and quantum mechanics, because the next morning he asked, “Will there be Quisp for breakfast?”

“Uh, no. I can get you some. When do you want it?”

“Now.”

“How about tomorrow.”

Later I received a forwarded e-mail from Dave titled: “Making a Quisp Run,” asking if I could also pick up a box for his friend Scott. OK, do you want one for your other little friends? What about Mikey and Robbie?

I read Dave’s e-mail to Scott:

I loved it back in 1975. I might give myself the whole nostalgia treatment when I take the first bite, maybe try to find an old Bugs Bunny cartoon. I wonder if I have any old jammies from back then. The comforter from my bed? An old song? Maybe “Seasons in the Sun” by Terry Jacks.

When did I marry a five-year-old?

QUISP: THEN AND NOW

old-quisp new-quisp

What’s missing?

____________

QUAKE V. QUISP
Do you remember the infamous Quake vs. Quisp contest? It was . . . well, let’s let “crazy amy” from In the 70s explain it:

Quisp and Quake cereals had a contest: whichever kind sold the most boxes in a period of time would be the champion and the other would be taken off the market. Quisp won. I loved them both—it was worse than your parents getting divorced—at least you still got to see your dad. I never saw Quake again. If only I had eaten more Quake or spent more time with it—maybe it was my fault! Please come back Quake—I love you—please write.

SO FINALLY
Quisp Day. I found the Bugs Bunny intro on YouTube and played it while Dave prepared his Quisp. No, he was not wearing his jammies from the 70s, but he did have a Gilligan’s Island episode queued up.

I watched him nervously.

 

It was . . . good.

It was really good!

It was AS good as he remembered!!!

Phew.

BUT THEN
A few days later, I asked Dave if he was still basking in the Quisp glow. “Nah,” he said. “It’s really just like Cap’n Crunch.”

On with the show, this was it.

__________________________

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52 Comments


52 Responses to “I Buy Quisp”

  1. 1 Lola

    Oh too funny. I remember seeing Quisp at Woodman’s in Kenosha, WI a few years back and had to buy a box. I remember it being one of my favorites. Now, not so much. Now I could get it at Meijer, but I don’t. It just seems like the nostalgia of it, the memory of it was better than actually eating it again.

    Lola’s last blog post..dorks r us!

  2. 2 Lola

    Woo hoo! I was first!

    Lola’s last blog post..dorks r us!

  3. 3 Kelly

    I remember Quisp and Quake! But to be honest, I really did like Cap’n Crunch better. Oooh, especially Cap’n Crunch with Crunchberries. Mmmmm.

    Kelly’s last blog post..Fractal No. 67

  4. 4 babs - beetle

    I have never seen or eaten Quisp, Quake or Cap’n Crunch. I wonder if they sell it in the UK. I really want a bowl now :)

    babs – beetle’s last blog post..Am I in the dog house?

  5. 5 janine

    I’m sorry but I cannot take that new guy seriously without the gun and all…….

    Please tell me they didn’ t take the artificial color out of the cereal. It’s not made with whole grain flour now is it?

    This is the saddest day since the one where they banned Incredible Edibles, (rubber bugs you could make then eat.)

    janine’s last blog post..Saving The Environment By Making More Reusuable Plastic Stuff

  6. 6 maggie

    Quisp was good because it did not shred your mouth as much as Captain Crunch did.

    maggie’s last blog post..Message to Entrecard Peeps

  7. 7 dcr

    They took away Quisp’s gun! What’s up with that? Does Steven Spielberg own Quisp or something, taking guns away like he did in the “redone” version of E.T.? The universe is a dangerous place–how can they leave Quisp defenseless like that!?

    By the way, they have Quisp cartoons online too: Quisp. They call it a “cereal serial.”

    dcr’s last blog post..Cloudy Sunrise

  8. 8 Daisy the Curly Cat

    Now it just needs a handful of those Lucky Charms marshmallows on top. Especially the yellow moons and orange stars.

    Daisy the Curly Cat’s last blog post..Thighmaster!

  9. 9 Jeff

    Ugh… I hated Quisp and Quake (sorry Dave), but my grandmother LOVED Quisp for some reason. She always had a few boxes in her cupboard and I was forced to eat it whenever I slept over (along with a bowl of white bread pieces, milk and sugar – but that’s another story).

    Those voices in that commercial are definitely from the Hanna-Barbera camp of actors. I love to watch that old crap… it brings back all kinds of warm fuzzies from a simpler time. *sigh*

    Jeff’s last blog post..Blast from the past

  10. 10 absepa

    I definitely should not read your posts while eating lunch. “Holy Quap!” almost made me shoot Diet Coke (and dark chocolate) out of my nose.

    absepa’s last blog post..Please excuse our dust…

  11. 11 Anne

    Wow, you really are a dedicated wife, making a Quisp run on request. I hope that Dave appreciates how wonderful you are and stands proud the next time you embarrass him.

  12. 12 kathcom

    I am so glad to hear you say that Quisp tastes the same as it did back then. Most of the cereals from my childhood have morphed. Remember Super Sugar Crisp? First, the makers just took sugar out of the name, then they actually cut down on the sugar!

    Sugar was the best part! Even then, I put mountains of sugar on top. I liked to get crunchy sugar grit in every spoonful. None of that sugar disguised as high fructose corn syrup back then. It just said SUGAR!

    Luckily, I don’t eat sugar like that now. But I think there might be some in the back of the cabinet and I’ve got some Raisin Bran–remember when the raisins were coated with sugar?– I’m jonesing bad.

    Quisp came before the Cap’n. That should count for something, right? I’ve got to go grab a bowl. Later.

    kathcom’s last blog post..Magick Monday Morning Cartoon

  13. 13 Stephanie

    I had a deprived childhood. I think I’d heard of Life and Honeycomb as a child, though I’d never had them. I can’t think of any other ones I even heard about.

    Stephanie’s last blog post..Trivia Break: Ptolemies

  14. 14 Barb - WillThink4Wine

    I think he should have worn his jammies, you know, for the full effect.

    PS> Is Dave/s middle name actually “BlogFodder”? hahahaha!

    Barb – WillThink4Wine’s last blog post..holly and nana jo

  15. 15 Grace

    As cereal characters go I’ll stick with Marky Maypo – http://www.youtube.com/watch?v=GXnSe7MYPGM

    Grace’s last blog post..Here’s another Nonna post

  16. 16 Daniela

    I’ve never heard of quisp. I feel like I’m missing out. Was it really that good??? I’ll print out a quisp picture and tape it on the capt’n crunch box.

    Daniela’s last blog post..Moles For Life

  17. 17 JD

    Lola: FIRST! So Meijer has it, eh? I can’t believe I haven’t checked there. I don’t even remember eating it myself, but it was a big deal for Dave.

    Kelly: I loved Cap’n Crunch, but only the plain kind. I still love it. I recently went on a huge CC binge, eating that for dinner every night for weeks. Weird.

    babs – beetle: Oh, you’ve got to look for it. Or Cap’n Crunch, which might be easier to find. Tho if you’re used to healthy, muesli-type cereals, you might find it rather repellant.

    janine: OMG! I’d forgotten all about Incredible Edibles!!! I WANT SOME! Dave says the taste is exactly as he remembers, and the color, too. It’s a shame about the gun. I guess this is a kinder, gentler Quisp.

    maggie: That’s what I’ve read. Boy, Cap’n Crunch can really tear up the roof of your mouth if you eat more than a couple bowls at a time. Er, so I’ve heard.

    Daisy the Curly Cat: Mmmm. I like the way you think. Seems to me I know of a place that sells cereal marshmallows . . .

    Jeff: Yeah, the voice actors are from Rocky and Bullwinkle, I think. Good times. That’s funny about your grandma. What’s not funny is that you had to eat bread, milk, and sugar in a bowl. WTH?

    absepa: I think I’ll start saying “Holy Quap” on a regular basis and see what happens. If I start getting drenched in Diet Coke and dark chocolate, I’ll know I’m on to something.

    Anne: Hee! See, it’s kind of a two-way street. I buy him Quisp, but I get to embarrass him. It’s a good arrangement.

    dcr: HAHAHA! Yeah, I thought of that redone scene from ET, too! Maybe now that Quake no longer exists, Quisp is safe? I dunno. The gun was cool.

    kathcom: I never ate Raisin Bran (tho I might’ve, had I known they were once coated in sugar), but our sugar bowl definitely got a workout in our house. I remember putting a teaspoon of sugar on every bite so it wouldn’t dissolve in the milk. I agree: If I want healthy cereal, there are plenty of options. But for god’s sake, leave the sugary cereals alone!

    Stephanie: Oh, I’m sorry. We ate a lot of crappy cereal as children. Actually, I still do. I just found some chocolate Lucky Charms—RARE!

    Barb – WillThink4Wine: HA! I’m beginning to wonder if I should just change the title of this blog to “Dave Does Things so we can all laugh at him.” The jammies would’ve been perhaps a little over the top.

    Grace: I think that may have been a little before my time, yet the commercial seems familiar. So was it oatmeal? I guess it was. My mom never let me have any of those hot cereals like Cream of Wheat, which I desperately wanted to try.

    Daniela: I bet you could come up with a much cuter Quisp than the little alien guy. I’ll have to do a taste test myself to see how similar Quisp is to Cap’n Crunch.

  18. 18 feefifoto

    Looks like a bowlful of Pringles.

    feefifoto’s last blog post..It’s Bastille Day, And You Know What That Means: Time To Update The About Page

  19. 19 Kathy

    I have no memories of Quisp, but I just wanted to say your posts rock. This is why you have been asked to read a work of yours at the BlogHer conference. You are a laugh riot with few equals.

    Kathy’s last blog post..Don’t Knock It Til You Try It

  20. 20 ann of thejunkdrawerblogfamily

    What I want to know is who decides when and where Quisp makes its appearance. It seems entirely random. Last year I nearly wept with joy upon discovering it, the next week…tumbleweeds.
    There should be a website where you can find out what grocery store it’ll be in next. The Quisp Tour, coming soon to your local grocery store….

  21. 21 Leeuna

    I liked Quisp, but Lucky Charms were always my favorite…then they changed the marshmallow bits! I’ve often wondered who chooses the names for these cereals: Quisp, Twix, BooBerry, Corn Fwakes…er…that was me wasn’t it? Sorry.

    Leeuna’s last blog post..Help Wanted

  22. 22 Puglette

    oh dear, the flashbacks! i wasn’t a big fan of cap’n crunch, but i did eat my fair share of lucky charms. and you married the five year old on your wedding day. i am sure that was when i married mine. during the ceremony he looked at me while the minister was talking away and said…yada, yada, yada. and then when it was all done, his mom sidled up to me and whispered, he’s all yours now, he can’t come home.
    yoiks!!
    ;o)

    Puglette’s last blog post..Snug

  23. 23 MomZombie

    I remember Quisp but never indulged in it or any other gimmicky breakfast food as a child. We were “one of those households” that only had oatmeal and sugar-free cereal on our shelves. When I first lived on my own, I bought some boxes of Fruit Loops and something called Ka-Boom to try. Luckily I only had to spend one night in the hospital from sugar overdose.

    MomZombie’s last blog post..Cute only goes so far

  24. 24 Jay

    Not having grown up in the US, I have no idea what you’re talking about, but it was funny anyway! LOL!

    Quake vs Quisp! And a five year old for a husband. Poor you. Mine is at least fourteen, on a good day.

  25. 25 Elle

    Quisp! Quake! Boy, talk about prying open a rusty old memory. Does Dave have the jammies with the feet with cowboys and Indians on them? The space guy seems less – effective? attractive? – without his ray gun. I guess it was that whole competition that made him want to pack heat.

    Elle’s last blog post..Strange Road Kill Day on Highway 14

  26. 26 fashionista

    woah, this takes me back!

    fashionista’s last blog post..Downtime

  27. 27 JD

    feefifoto: Well, they are saucer-shaped, as are Pringles. And they’re practically the same fake yellow. Who will be brave enough to try a bowlful of Pringles and milk? Maybe with some sugar?

    Kathy: Oh, you are way too kind. Thank you. Coming from you, that is a true compliment. Now go eat some Quisp!

    ann of the junkdrawerblogfamily: You’re absolutely right. But maybe that’s all part of the appeal and mystique of Quisp. Would we all like it as much if it were always there, on our grocery store shelf?

    Leeuna: Corn Fwakes sounds much more delicious than Corn Flakes, which is probably why no one eats Corn Flakes. The funner the name, the better (and more sugary) the cereal. What about Kaboom, Count Chocula, and Kix?

    Puglette: HA! My husband was deadly serious on our wedding day, and told me if I laughed inappropriately it was all off. So of course I laughed inappropriately, but only because the minister told everyone the story of our engagement—which I was NOT expecting—and told it in a very funny way. Luckily, Dave did not make good on his promise to leave me at the altar, laughing hysterically.

    MomZombie: Whereas I am now a total sugar junkie. I don’t think my mom could’ve withstood our demands for sugary cereals, nor was she reluctant to hide the sugar bowl when we had non-sugary cereal. And what did I spend all my allowance on? Candy. And yet somehow I am not diabetic.

    Jay: Oh, you’re lucky. So I take it he doesn’t insist on eating sugary cereal in his jammies?

    Elle: Yeah, I miss the space gun. What is the point otherwise? I’ll have to get back to you on the jammies, but your description sounds dead-on.

    fashionista: Yup.

  28. 28 Canucklehead

    Damn – no Quisp here in the great white north!
    Ah well – my fave was Sugar Crisp for sure, although as someone above pointed out – its no good anymore.
    I have to tell you though, and may have already in your Lucky Charms post – Pacman cereal was the bomb – like 90% marshmellows!

    /off to watch Laff-a-lympics on YouTube.

    CHEERS!

    Canucklehead’s last blog post..Going Greek! (part 3)

  29. 29 Jenn Thorson

    It occurred to me today that the Quisp mascot is an alien and not a pink rabbit.

    I think I’ve been envisioning it wrong for 20 years!

    Jenn Thorson’s last blog post..Forbidden Love and Leprehchauns

  30. 30 Ungirdled Passion

    I am SO EXCITED! We have a Fresh Market! I hope it as the same and has Quisp! Such great memories! (LOL at Holy Quap!) What a valuable service you provide to us devoted blog readers. THANK YOU!

    Ungirdled Passion’s last blog post..I’ve Fought The Lard, And The Lard’s Won

  31. 31 Florida Girl In Sydney

    That’s Quazy. I don’t know anything about Quisp, but I do love Quacklin’ Oat Bran cereal. And I do love The Fresh Market- though I’d still take Whole Foods or Central Market (Dallas) over Fresh Market. Shockingly enough, there’s nothing at all Quamparable to any of those stores here in Australia.

    Florida Girl In Sydney’s last blog post..Bada Beans and Hee-yah

  32. 32 Chris @ Maugeritaville

    Quisp ROCKS!!!! I loved that cereal as a kid.

    I’m surprised you didn’t mention Quangaroos . . . nuclear orange cereal was fabulous!

    Chris @ Maugeritaville’s last blog post..Zen and the Art of Seat Selection

  33. 33 Movie Club

    I have never seen or heard of this cereal, but it does sound quite delicious. Hilarious post, I love how Dave reverts back to his childhood… I never heard anything about the difference between the men and the boys having anything to do with the size of their cereal bowls :)

    Movie Club’s last blog post..The Color Purple

  34. 34 JD

    Canucklehead: I threw up eating Sugar Crisp, so I have understandably bad memories. Thanks for bringing that up. YES! You mentioned Pac-Man cereal and even posted a link to an acid trippy commercial. Do they still make that? I want 90% marshies!

    Jenn Thorson: Maybe you’re thinking of Twix? (Silly rabbit!) I can see how you might make that mistake today; without the space gun, he COULD be a rabbit. He could be ANYthing!

    Ungirdled Passion: GO! Go to Fresh Market immediately, ‘cuz the flyer said for a limited time only. And then please report back after you’ve had your first bowl. QUAP!

    Florida Girl In Sydney: Oh, you big silly. I’d probably shop more at Fresh Market, but it’s a wee bit farther out of my way than Whole Foods (ie, Whole Paycheck). But Fresh Market has the most divine cookies. No Quisp in Oz? That don’t seem right.

    Chris @ Maugeritaville: That’s so funny! I did have a short paragraph devoted to the reincarnated Quake and his Quangaroos, but I had to cut it for space. Thanks for stopping by!

    Movie Club: Well, it’s true. The bigger the bowl . . .

  35. 35 Maureen

    I remember Quisp, but probably just from Saturday morning cartoon commercials… can’t remember actually eating any. I didn’t like Cap’n Crunch.

    Now C-3PO’s: THERE was a cereal that was, erm…..

    really bad come to think of it.

    Maureen’s last blog post..Living On the Banks Of De-Nile

  36. 36 cardiogirl

    Favorite line, by far:

    Holy Quap!

    I’m sad to say I have never heard of this cereal. In ’75 I was 7 so it would seem I was the correct demographic for this sugary treat. What a bummer.

    I love that the Bugs Bunny theme was playing as he took his first bite. That’s tight.

    cardiogirl’s last blog post..The book of questions, Volume 51

  37. 37 Florida Girl In Sydney

    No seriously, I’ve never even heard of it– I’m 37 yrs. old– am I of the Quisp era?

    Florida Girl In Sydney’s last blog post..Let’s Play What’s Grosser than Gross

  38. 38 Sue

    I use to buy Quisp for my kids all the time!
    I need to find some for them and take a walk down memory lane. hehe!

    Sue’s last blog post..From the Scary Asian Dry Cleaning Dude Files

  39. 39 Mom Taxi Julie

    Isn’t that the way!

    Mom Taxi Julie’s last blog post..I’m Boooorrrreedd

  40. 40 JD

    Maureen: What were C3P0′s like? I’m interested in all types of cereal. Believe it or not, I never ate Quisp myself—and still haven’t! I do quite enjoy the ol’ Cap’n, tho.

    cardiogirl: We try to do things right, here at the I Do Things household. If only the jammies still fit.

    Florida Girl In Sydney: Maybe you’re a little young to have lived during the Quisp era. I was the right age, but even I don’t remember it the way my husband (3 years younger) does. So who knows.

    Sue: YES! Read some of the above comments. People have found it at Meijer and other places. It’s OUT THERE!

    Mom Taxi Julie: Er. . . indeed.

  41. 41 NaTuRaL

    okay again, i’m out of the loop. never heard of this cereal at all, but does that martian looking guy have a piece in his hand? a gun. a weapon.

    captain crunch was good, but it would tear up the roof of my mouth. it was more like captain rock.

    NaTuRaL’s last blog post..I am conductor, hear me cook

  42. 42 JD

    NaTuRaL: Oh, man, Cap’n Crunch kills! Especially if you eat more than 3 bowls in a row. The roof of your mouth will never be the same. The original version of the alien held a cool space gun. They’ve since cleaned it up. Sad.

  43. 43 Pricilla

    You went in my spam!!!!!! How bad is that?!

    Did you know you can take your Quisp (or Cap’n Crunch for that matter) whap the crap out of it with a rolling pin, add some cayenne and put it on chicken, bake it in the oven and it is DELICIOUS?!

    Pricilla’s last blog post..Goatucation – What Goats SHOULDN’T Eat

  44. 44 Pricilla

    I hit enter and my post went…*sigh*

    It really is…you could post about it and it would help you use up your quisp.

    Pricilla’s last blog post..Goatucation – What Goats SHOULDN’T Eat

  45. 45 Preston

    I remember Quisp and Quake. After all, I was in my teens in the 70′s. I ate them both but I wouldn’t call it my favorite. Who knew they still made it? But I guess your hubby learned a good lesson: Some memories are best left uneaten.

    Preston’s last blog post..Pig Roast at Cork Restaurant in Westmont NJ was Outstanding!

  46. 46 JD

    Pricilla: Thank you for the delicious-sounding Quisp tip. I’m afraid Dave would shoot me with his space gun if I tried to take his precious Quisp. But I might try that with Cap’n Crunch. It doesn’t taste weirdly sweet on the chicken?

    Preston: I was 14 at the time of the big contest, but I don’t remember it all THAT well. My husband is 3 years younger (a big difference then), so it obviously made more of an impression on him.

  47. 47 Pricilla

    That is what the cayenne is for…to counteract the sweet. No it is remarkably delicious.

    Happy kitchen accident. The best things always are. Unless you like hot don’t have too heavy a hand with the cayenne…erm, we like it hot around here. heh heh

    Pricilla’s last blog post..Goatucation – What Goats SHOULDN’T Eat

  48. 48 JD

    Pricilla: I SEE! I like it hot, too. VERY hot.

  49. 49 Mouli Cohen

    Thanks for reminding me about Quisp, it has been years since I have had any. I would be afraid to look at the ingredients in it now tho.

  50. 50 Buffet

    How could ANYONE not heard of Quisp and Quake? That’s absurd.

  51. 51 Tom

    My wife came home from the Food Lion (Chattanooga TN) yesterday with a box of Quisp. I went back and bought 2 more boxes. My kids love it and so do my wife and I. It is $2.99 a box. It said it was a “new item” so I hope it stays around. The cashier told me about 5 differnet people had purchased it that day alone. They can’t believe they have it.

  52. 52 Daktari

    Funny. I loved Quisp. I heard it was available in the Chicagoland area, too. Maybe I’ll try to pick some up on my next trip north.
    .-= Daktari´s last blog ..On turning 48 =-.


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